Assistant Vice President - Events

Role Overview

Assistant Vice President - Events at Aldar Properties. The role is based in Abu Dhabi and focuses on leading the development and execution of comprehensive events, promotional and activities plans to support the launching of new projects and business objectives across the organization.

Role Purpose

Develop and execute comprehensive events, promotional, and activities plans for Aldar Development to effectively support the launching of new projects, reinforce downstream marketing implementation and tactics, and contribute to the success of business objectives.

Key Responsibilities

Strategy & Planning

• Develop short and long-term planning and management of events to build value-based customer relationships and enable achievement of objectives for Aldar Development.
• Understand the business value proposition and competitive advantage, generating events and marketing plans built around specific target segments to drive demand and ensure correct positioning of Aldar Development projects.
• Develop budgets for each project and ensure implementation plans are shared with all related parties.
• Develop methods to evaluate and measure event success, including post-event evaluation surveys, to ensure high-quality customer experience.

Execution & Operations

• Lead smooth execution of events including project conceptualization, management, design, budget allocation, and success measurement tools.
• Administer all phases of event activities, including planning, marketing, servicing, and administrative procedures.
• Ensure timely and quality execution of all event activities in line with the brand and positioning of Aldar Developments to desired target audiences.
• Develop, forecast, and monitor event expenses to ensure costs remain within approved budgets.

Marketing & Communications

• Promote events through different communication channels including digital media and promotional campaigns.
• Work closely with communications team to ensure maximum leverage from media and public relations.
• Leverage downstream marketing implementation and tactics with events that reinforce achievement of outputs and monitor results.

Support & Compliance

• Extend support needed to other team members.
• Promote the division, stay informed about industry trends, and ensure compliance with regulations.

Qualifications & Experience

• Minimum 8 years of progressive marketing and events experience, preferably in real estate.
• Experience in real estate or a relevant sector.
• Bachelor's degree in Business, Economics, or Finance; MBA preferred.

Skills & Competencies

• Proven ability to deliver authoritative, knowledgeable leadership to all marketing, advertising, and promotional staff and activities.
• Demonstrated success in defining and launching complex real estate products.
• Excellent written and verbal communication skills.
• Proven ability to influence cross-functional teams without formal authority.
• Demonstrated advanced communication, motivational, and interpersonal skills.
• Creative problem solving and planning skills.
• Ability to prioritize, hands-on, and action oriented.
• Ability to adapt to changing conditions.
• Able to take firm and timely decisions.
• Proven values-based leadership and negotiation skills.
• Confident in applying new technologies and innovative solutions.