Assistant Store Manager

Role Overview

Assistant Store Manager at Apparel Group. This role supports overall store operations and delivers a seamless customer experience. The Assistant Store Manager assists the Store Manager in managerial tasks, assumes full responsibility in their absence, oversees daily operations, manages staff, achieves sales targets, and maintains customer satisfaction.

Role Purpose

Support store operations and ensure seamless customer experience by assisting the Store Manager with managerial duties, leading daily operations in their absence, managing staff performance, achieving sales targets, and maintaining high customer satisfaction standards.

Key Responsibilities

Sales and Customer Focus

• Consider customer needs at all times.
• Implement high standards of customer focus within the store.
• Lead by example in all aspects of customer service.
• Actively seek ways to achieve or exceed store sales targets.
• Ensure all team members understand KPIs and targets to be achieved.
• Ensure promotional offers regarding stock are implemented within the store.
• Implement sales strategies effectively to drive store revenue.

Store Administration

• Audit store administration regularly and resolve any issues.
• Implement changes in administration procedures positively and effectively.
• Collaborate with the Store Manager to set and achieve sales targets.
• Monitor sales performance and analyze key performance indicators.
• Implement sales strategies to maximize revenue and meet business goals.
• Oversee inventory control and merchandising to optimize product availability.
• Ensure accurate stock levels through regular stock checks and replenishment.
• Ensure store layout and presentation align with brand standards.

Presentation and Management

• Ensure the store has correct stock package and required stock levels to maximize sales potential.
• Maintain high standards of visual merchandising and staff adherence.
• Communicate stock and store layout changes effectively to all team members.
• Ensure each team member follows retail standards.
• Maintain back store operations and merchandise replenishment.

Staffing and Team Performance Management

• Monitor and manage salesperson schedules, vacations, and days off.
• Resolve salesperson complaints and concerns.
• Provide ongoing performance feedback and counsel salesperson when necessary.
• Encourage full staff participation in creating store goals and developing plans.
• Ensure store portrays company image in all aspects of personal presentation.
• Ensure all staff adhere to company dress code.
• Maintain staff leave records.

Security

• Ensure security procedures are adhered to throughout the store.
• Maintain high standards of security awareness regarding stock and money.

Other Deliverables

• Carry out corrective action and progressive discipline as necessary.
• Demonstrate dependability, reliability, and punctuality.
• Maintain strict confidentiality of all employee and employment-related information.
• Demonstrate the highest level of integrity and ethics in all decision-making.

Qualifications & Experience

• Three or more years of progressive experience in a customer-centric role.
• Strong management and leadership experience.
• Proven success in enhancing customer engagement.
• Proven success in achieving and exceeding sales KPI targets for stores.
• Bachelor's degree in business administration, retail management, or a related field is preferred.

Skills & Competencies

• Problem-solving skills.
• Customer service excellence.
• Sales performance management.
• Staff management and team leadership.
• Inventory and merchandising control.
• Visual merchandising standards.
• Security awareness.
• Communication and team coordination.