Assistant Sales Manager

Role Overview

Assistant Sales Manager at Miral Destinations, based in the UAE. This proactive sales position drives attraction ticket sales from hotels, with primary focus on selling destination attractions to hotel guests and building distribution channel relationships across the emirate.

Role Purpose

To maximize attraction ticket sales through hotel distribution channels by building and maintaining strong relationships with DMC partners, hotel desk staff, concierge teams, and hotel management, while ensuring Miral Destinations remains front-of-mind through regular contact, training, and destination updates.

Key Responsibilities

Sales Channel Management

• Manage end-to-end hotel sales channel for UAE hotels with key focus on Abu Dhabi hotel sales.
• Expand hotel partnership penetration to emirates beyond Abu Dhabi.
• Identify new distribution opportunities and ensure Miral Destinations and assets are front and center of attraction point of sale in hotel environments.
• Understand hotel guest mix and source market mix to ensure attention is focused on hotels with best yield or volume opportunities.

Relationship Management

• Develop and maintain market-leading relationships with key personnel in the hotel sales distribution chain, including DMC partners, hotel desk staff, concierge staff, and hotel management teams.
• Build and strengthen relationships with existing and new partners and industry organizations to enable future bookings through individual sales calls, prospective client entertainment, and FAM trips.
• Work closely with hotel commercial and marketing teams and maintain strong relationships with hotel front-line sales team.
• Work closely with international teams and maintain strong relationships with DMCs who operate travel desks at hotels.
• Maintain very regular contact frequency with front-line salespeople.

Marketing & Collateral

• Develop and implement marketing collaterals strategy in hotels in UAE for digital and print channels.
• Liaise with hotel marketing teams and B2B marketing teams to ensure required marketing collateral is provided in guest-facing areas in respective hotels.
• Keep hotel channels updated with all latest news and developments from destinations by maintaining and using CRM system.

Training & Team Development

• Provide regular activities with teams to keep them connected to the destination.
• Provide frequent training and destination updates so that the parks are always front of mind.
• Conduct product training and educational webinars for hotels as needed.
• Conduct coaching and appraisals for direct reports.
• Maintain sales team results by counseling and disciplining employees, planning, monitoring, and appraising job results.

Sales Monitoring & Reporting

• Monitor monthly sales from concierge and sales team and keep management informed of all trends and developments.
• Support Head of Sales with any initiative or action plan and assign tasks.

Strategic Development

• Develop initiatives along with Transportation Team to improve ridership in UAE.
• Understand overall market competitors' strengths and weaknesses, economic trends, supply and demand, and know how to sell against them.
• Contribute to the success of projects and overall sales strategy of the Hotel Product and Sales Team.
• Make ongoing recommendations for cost-effective improvements to processes where opportunities exist to drive growth.
• Recommend and implement new product developments to reflect market requirements for hotel guests.

Qualifications & Experience

• Bachelor's degree.
• Minimum of 4 years of experience in proactive sales within UAE.
• Account management and business development experience.
• Previous experience working with hotels or attractions.

Skills & Competencies

• Good written and spoken English.
• Strong communication skills in telephone sales, verbal, listening, writing, and presentation.
• Great conversationalist with strong interpersonal skills.
• Strong multi-tasking and organizational skills.
• Comfortable presenting.
• Excellent PowerPoint, Excel, and Word skills.
• Experience managing sales contract agreements.

Additional Information

• Full driving license required.
• UAE driving license required.