Assistant Manager - Retail Operations

Role Overview

Assistant Manager - Retail Operations at Apparel Group. The position is responsible for increasing business revenues, developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction, overseeing the recruiting, hiring and training needs of the store, representing the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience, and providing leadership and support to all employees.

Role Purpose

Maximize business revenues and store profitability by establishing and enforcing operational standards, developing and leading store teams, optimizing retail performance metrics, and ensuring consistent brand representation across all locations.

Key Responsibilities

Sales and Profitability

• Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, and increase in conversion percentage.
• Set store sales targets to maximize sales and profitability.
• Guide Area Managers and Store Managers to maximize productivity in stores through effective utilization of available resources.
• Represent the brand by maximizing and contributing to sales within the store through exceptional customer service and retail experience.

Operations Management

• Develop, implement and maintain Standard Operating Procedures required as per Retail standards across stores.
• Adhere to and enforce Company SOP, Policies and procedures, and loss prevention audit guidelines in all stores.
• Monitor measures to ensure compliance by all employees.
• Manage operational costs effectively and reduce operational costs through automation.
• Oversee the implementation and execution of Visual Merchandising guidelines across all stores at all times.

Staff Recruitment and Training

• Oversee the recruiting and hiring needs of the store.
• Recruit and train staff on sales techniques, customer service, teamwork, and other etiquettes as per company and brand requirements.
• Identify store training and development needs in conjunction with the Brand General Manager and training department.
• Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives.
• Involve in the selection and recruitment of operational staff when required.

Performance Management and Employee Development

• Evaluate the performance of employees annually.
• Promote open lines of communication through coaching and motivation.
• Set KPIs and KRAs for direct reportees and conduct performance appraisal and feedback.
• Formulate a succession plan in conjunction with the Brand General Manager.
• Provide frequent feedback to Area Managers and Store Managers on their performances in relation to company performance.

Stakeholder Communication

• Conduct regional sales and operations meetings on a regular basis.
• Hold weekly meetings with GM and Senior Management to discuss business plan versus achievements and improvement areas.
• Interpret and make decisions on operations and visual standards based on store and client needs.

Stock Management

• Monitor store inventory in consultation with Brand General Manager and Brand Managers.
• Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners to maximize sales.
• Monitor slow-moving and outdated stock in consultation with Brand Managers.
• Ensure stock security measures are effectively managed by Store Managers.

Store Design and Projects Management

• Involve in the design and layout process of new store projects.
• Design a New Store Schedule prior to commencement of design process.
• Provide guidance to concept Architect during the design and implementation process.
• Conduct regular Project update meetings with the Projects team.
• Provide guidance and support to territory during set-up and merchandising phase.

Brand and Marketing

• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
• Ensure brand participation in loyalty programme Club Apparel.

Legal and Compliance

• Handle legal responsibilities related to store management, store opening, and planning.