Assistant Manager - Marketing

Role Overview

Assistant Manager - Marketing at Apparel Group. This position develops and implements long and short-term marketing strategies for assigned brands while managing brand performance, budgets, business development, and team members.

Role Purpose

To drive brand equity, business growth, and profitability through integrated marketing strategies, effective budget management, and operational excellence across assigned brand portfolios.

Key Responsibilities

Brand Management

• Develop integrated communication strategies to enhance brand equity and brand preference.
• Manage and coordinate all marketing, advertising, and promotional activities aligned with brand objectives.
• Ensure above and below the line materials are delivered within budget and enhance brand positioning.
• Maintain understanding of product positioning and brand management using integrated communication tools.

Budget Management & Profit Management

• Formulate marketing plans that accomplish top and bottom-line profitability objectives for the brand.
• Develop new clients and negotiate terms to secure profitable business.

Business Development

• Plan and execute marketing strategies to achieve desired volume, market share, and profit objectives.
• Enhance brand visibility and accelerate business growth through aggressive business development strategies.
• Develop strategic relationships with key accounts from various sectors to understand their requirements.
• Provision customized solutions including products and services while cultivating relationships for retention and acquisition.
• Develop sales and customer marketing campaigns based on market trends, new market identification, and consumption patterns.
• Formulate and identify strategic alliances for developing new business partners in different regions to open new lines of business.

Marketing Operations

• Conduct competitor analysis by monitoring market trends, competitor moves, and identifying prospective clients across various sectors.
• Handle retail operations including detailed market analysis, range and product selection, marketing, and client servicing.
• Identify customer segments, buying behavior, and preferences through loyalty program analysis and consumption patterns.
• Formulate specific initiatives based on customer insights to drive retention and acquisition.
• Manage customer-centric operations and ensure customer satisfaction by achieving service quality norms.
• Identify current market trends, gather competitor data, and extract consumer insights to increase brand penetration and loyalty.

Communications & Media Planning

• Manage marketing services function to support assigned brands and ensure effective communications with agencies across all markets.
• Build and maintain media relationships with local and national media houses.
• Conduct advertising media planning and work with creative teams, researchers, and media contacts to prepare cost-effective media plans.
• Align with creative team and visual merchandisers to finalize campaign designs.
• Manage campaigns for existing and new stores.

Skills & Competencies

• Brand management and integrated communication strategy.
• Media planning and management.
• Competitor analysis and market research.
• Budget forecasting and financial management.
• Retail operations and customer service excellence.
• Client negotiation and relationship management.
• Campaign development and execution.
• Consumer insight analysis and loyalty program management.
• Collaboration with creative, visual merchandising, and media teams.