Assistant Director Of Sales

Role Overview

Assistant Director of Sales at Radisson Blu Hotel & Convention Center, Riyadh Minhal. Support the Director of Sales in achieving the hotel's commercial objectives by driving sales revenue, developing new business, managing key accounts, and strengthening the hotel's position in the Riyadh market.

Role Purpose

Drive revenue growth and expand the hotel's market presence by developing new corporate, government, MICE, and group business, maintaining strategic client relationships, and supporting the sales team to achieve departmental targets.

Key Responsibilities

Sales Strategy & Planning

• Support the development and implementation of the hotel's sales strategy and business plans.
• Prepare sales reports, forecasts, and action plans.

Revenue Management

• Drive room revenue, ADR, occupancy, RevPAR, and overall sales targets.
• Work closely with Revenue Management to maximize revenue and market share.
• Monitor account production, sales performance, and conversion rates.

Business Development

• Develop new corporate, government, MICE, group, and business accounts.
• Manage and grow corporate and government accounts within the Riyadh market.
• Develop MICE, meetings, conferences, and group business.
• Identify new business opportunities and convert leads into revenue.
• Conduct regular sales calls, client visits, presentations, and hotel site inspections.

Account & Client Management

• Maintain and strengthen relationships with key clients and strategic accounts.
• Support negotiations of corporate contracts, rates, and commercial agreements.
• Ensure excellent client satisfaction and encourage repeat and referral business.

Market Intelligence

• Monitor market trends, competitor activities, and business opportunities.

Team Leadership

• Support, coach, and guide the Sales team to achieve individual and departmental targets.

Cross-Functional Collaboration

• Coordinate closely with Operations, Reservations, Front Office, F&B, Events, Finance, and Revenue Management.

Compliance & Representation

• Ensure compliance with Radisson Hotel Group standards, policies, and procedures.
• Represent the hotel professionally at networking events, exhibitions, client meetings, and industry functions.

Qualifications & Experience

• Bachelor's degree in Hospitality, Business, Sales, Marketing, or a related field.
• Minimum of 4–6 years of hotel sales experience.
• Previous experience as a Sales Manager or Senior Sales Manager is preferred.
• Strong knowledge of the Riyadh corporate and hospitality market.
• Experience with corporate, government, MICE, and key accounts.

Skills & Competencies

• Strong negotiation skills.
• Strong communication skills.
• Strong presentation skills.
• Business development expertise.
• Leadership skills.
• Good knowledge of Microsoft Office.
• Good knowledge of hotel sales and CRM systems.