Area Visual Merchandiser

Role Overview

Area Visual Merchandiser at Apparel Group. This role oversees visual merchandising and operational performance across multiple stores, driving quantitative sales targets and maintaining brand standards.

Role Purpose

Lead visual merchandising execution and store performance across an assigned portfolio of locations. Ensure consistent brand representation, optimize sales metrics, manage staff capability, and enforce company policies and visual standards at all stores.

Key Responsibilities

Visual Merchandising & Standards

• Oversee the implementation and execution of Visual Merchandising guidelines are followed at all the stores at all times.
• Interpret and make decision on operations and visual standards based on store and client's needs.

Sales Performance & Targets

• Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
• Set store sales target to maximize the sales and profitability.
• Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience.

Operations & Compliance

• Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the assigned stores.
• Create measures to ensure compliance by all the employees.
• Monitor the inventory movement.
• Ensure scheduled staff meetings are conducted on a regular basis.

Stakeholder Management & Communication

• Communicate business drivers, merchandise and quality issues, and other related information to the Retail Operations Manager, Retail Buying Team and Corporate Office as required.
• Maintain and enhance the standards of customer service at all the stores.

People Management

• Oversee the recruiting, hiring and training needs of the store.
• Orient the new employees to Apparel Store Operations.
• Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.
• Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
• Responsible for assessing additional training needs required for optimal performance within the store.
• Achieve company objectives by ensuring the highest levels of customer service are provided by retail staff and ensure they have the skills and support required for maximizing sales.