Area Sales Manager

Role Overview

Area Sales Manager at Apparel Group, responsible for overseeing the activities of multiple stores and achieving quantitative performance measures across the retail portfolio.

Role Purpose

To drive sales performance, operational excellence, and customer service standards across assigned stores while building and developing a high-performing retail team that maximizes profitability and brand representation.

Key Responsibilities

Sales Performance & Targets

• Achieve quantitative measures of performance in units per transaction, average transaction value, sales per month, sales per square feet, sales turnover, and conversion percentage.
• Set store sales targets to maximize sales and profitability.
• Represent the brand by maximizing and contributing to store sales through exceptional customer service and retail experience.

Staff Management & Development

• Oversee recruiting, hiring, and training needs of the store.
• Orient new employees to Apparel Store Operations.
• Recruit and train staff on sales techniques, customer service, teamwork, and company and brand etiquette requirements.
• Evaluate employee performance annually and promote open lines of communication through coaching and motivation.
• Ensure scheduled staff meetings are conducted on a regular basis.

Operational Standards & Compliance

• Adhere to and enforce Company Standard Operating Procedures, policies, and procedures in all assigned stores.
• Enforce loss prevention audit guidelines in all assigned stores and create measures to ensure employee compliance.
• Maintain and enhance standards of customer service at all stores.
• Interpret and make decisions on operations and visual standards based on store and client needs.
• Monitor inventory movement.

Visual Merchandising & Store Standards

• Oversee implementation and execution of Visual Merchandising guidelines at all stores at all times.

Communication

• Communicate business drivers, merchandise and quality issues, and other related information to relevant stakeholders.
• Ensure staff have the skills and support required for maximizing sales.