Area Manager - Affluent Priority Banking

Role Overview

Area Manager - Affluent Priority Banking at Emirates NBD, serving the MENAT region (Middle East, North Africa and Türkiye).

Company Overview

Emirates NBD is a market leader across the MENAT region with a presence in 13 countries, serving over 9 million customers. The bank is the leading financial services brand in the UAE with a brand value of approximately USD 4 billion. Emirates NBD offers retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The bank is a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of branches. Emirates NBD also operates Liv, the lifestyle digital bank, which has over half a million users and is the fastest-growing digital bank in the region.

Role Purpose

Oversee a defined geographical area comprising multiple clusters within Priority Banking, managing overall profitability and achieving budgeted business volumes and P&L targets while leading a team of 30–40 Relationship Managers and guiding Unit Managers to deliver required results.

Key Responsibilities

Client Relationship Management

• Build strong relationships with priority clients, ensuring key customers are personally engaged and visited regularly.

Team Leadership & Development

• Lead, coach and develop Unit Managers, Relationship Managers and Customer Service Representatives through regular performance reviews, on-the-job coaching and structured training.
• Monitor Relationship Manager performance through financial and non-financial dashboards, identify gaps and implement corrective actions.

Sales & Marketing Strategy

• Develop and execute sales and marketing plans tailored to each micro-market to achieve growth and revenue objectives.

Compliance & Risk Management

• Ensure full compliance with operational risk, sales, credit, AML and KYC policies, escalating suspicious activity promptly and protecting the bank's reputation.

Market Intelligence & Product Development

• Provide customer and market feedback to product teams to support competitive product development and service improvements.
• Maintain awareness of market trends, customer preferences, competitor activity and new products, while pursuing continuous professional development.

Qualifications & Experience

• Approximately 8 years of experience in the banking industry across a wide range of banking areas, such as retail and wealth management.

Skills & Competencies

• Strong business judgment and superior analytical abilities, particularly in financial analysis.
• Ability to multi-task and work under pressure; flexibility with last-minute challenges and changes.
• Ability to work comfortably with different cultures, backgrounds and skills.

Additional Information

• Flexible work policy allowing remote work whenever it suits your schedule.
• Competitive rewards, benefits and perks.
• Professional development opportunities to accelerate career growth.