وصف الوظيفة
Role Overview
Advertising Data & Insights Manager at webook.com. webook.com is one of the leading event ticketing and experience platforms.
Company Overview
webook.com is known for its innovation, agility, and ability to scale. The company has powered some of the largest events in the region, with over 2 billion SAR in ticket sales and is now expanding globally.
Role Purpose
Lead data-driven decision-making within webook.com's Advertising & Brand Partnerships function by transforming advertising performance data into clear insights, actionable recommendations, and compelling reporting that supports both internal strategy and advertiser confidence.
Key Responsibilities
Data Extraction & Analysis
- Extract, analyze, and interpret data from ad servers, app and web analytics, and campaign performance reports.
- Track and analyze key metrics including viewability, completion rates, and revenue by format, market, and partner.
Reporting & Dashboards
- Build and maintain dashboards and reporting frameworks.
- Handle advertiser and partner data requests with speed and accuracy.
Strategic Insights
- Provide insights that support campaign optimization, revenue growth, and strategic decision-making.
- Translate complex data into clear, business-friendly insights.
Qualifications & Experience
- 4–6 years of experience in data analytics, digital advertising analytics, or business intelligence.
- Experience working with advertising data such as GAM, programmatic, or similar platforms.
Skills & Competencies
- Strong proficiency in Excel or Google Sheets.
- SQL (preferred).
- BI tools such as Tableau, Power BI, or Looker.
- Strong analytical mindset with attention to detail.
- Ability to communicate insights clearly to non-technical stakeholders.
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